If you’re looking to make a digital footprint, you might consider starting a blog. It can be a lot of fun, but there have also been a lot of changes since the concept of blogging first gained popularity. The internet has evolved and welcomed users to share content through all forms of media. In 2020, people are starting to wonder if blogging is dead. Is it worth starting a blog? Or is it a lost cause?
The question is a valid one, as personal blogs don’t seem to be getting the most attention. When you see a person go viral, it’s usually through a tweet, YouTube video, or meme. Blogs don’t gain the same traction as other content on the internet, but that doesn’t mean they’re devoid of potential.
In 2020, blogging can be worthwhile, but you need to be willing to adapt to a changing climate. There are many different types of content, and there’s more than just written text to consider. In fact, blogging might not be for everyone, but it’s not dead.
Who Should Blog in 2020?
If your content can be conveyed in a written format, blogging is a good solution for you. If you want to start a blog, it’s also important there are various approaches to discussing concepts a seemingly unlimited topics you can write about. For example, if you want to write about personal finance, then blogging is a suitable format. You could write about money saving tips, apps for financial organization, or ways to spend responsibly. Each of these topics can be broken down into subtopics and there are continuously new products being introduced into the finance world. In this niche, the potential topics continue to grow.
Anyone who is prepared to add value to specific field should consider blogging, or creating some form of content online, in 2020. Unless you’re the New York Times or Buzzfeed, you’re probably not going to go viral with a single post. That doesn’t mean you’re not going to get traffic from your blog. It will start with a slower flow of traffic but it will grow over time if you put in the work. That is the hard part about blogging compared to other types of content: the success won’t be instant.
Of course, need to want to write. Blogging is primarily focused on written text, and this can be used to your advantage. Search engines were designed to comb through text and match content to search queries. If your blog focuses on terms relevant to your niche, you will be able to capture traffic if you continuously write about related content.
Who Shouldn’t Blog in 2020?
While blogging has its value, it’s not the only form of valuable content. Videos, podcasting, and images are also great ways to an online following. Some people enjoy talking more than they enjoy writing, and for those people, they may want to explore a different source to content creation. There’s a lot of traffic to be found on YouTube, it’s technically the second largest search engine with over 30 million daily users, but you need to be willing to create video.
For the photographers and graphic designers, Pinterest and Instagram may be a great way to showcase your talent. This could be used in addition to a personal website or portfolio, but it will likely be a better addition than a blog. Not to say that you can’t start a blog, but there may be a better investment if you use a visual-focused platform.
When it comes to blogging, the only thing you have to lose is time. While no one is banned from blogging, it’s really a question of whether or not you will get out what you put in. Writers are going to get the most out of blogging, but I’d advise individuals with different talents to focus on other platforms.
What About Personal Blogs?
If you want to write a blog about your life and the things you’ve learned, go for it!
I also wouldn’t expect the same level of success. It seems personal blogs are less popular thanks to social media platforms. If you want to become a public figure, YouTubers seem to be getting the most attention. Instagram and TikTok also encourage people to engage with their users and some people have gained large followings on these sites.
Nobody is going to be searching for your name if you don’t have an established presence. If you’re just writing to share your life story, don’t expect to get a lot of traffic. However, if you have a hobby or passion in your life, you can still get pretty successful. Fashion bloggers, mommy bloggers, or home designers can make successful personal blogs when they emphasize their passion and mix in some personal stories.
What Should You Do in 2020?
The goal moving forward is to establish the online presence that makes the most sense for your content. If you want to be a blogger, it can happen. You need to find your niche, make content around that, and understand how this content can gain traffic. If you have other skills, like graphic design or video editing, then consider other options.
The real goal is to utilize all the markets that make sense for you. A blogger who has a strong Twitter presence and a Pinterest account could be really successful because they’re using the platforms that fit their content. This person focuses on their blog, but makes adaptable content and images that lend themselves to other social media sites. In this example, blogging is the primary platform. For some people, blogging will be secondary. A gamer may use YouTube to upload videos playing video games, but use blogging as their secondary platform where they post reviews and link to videos.
Blogging can be successful in 2020, but it’s not the only way. The new formula requires people to use the platform best suited for their content. This means considering options other than a blog, but if your passion lies with writing, then blogging is the right choice. From there, it’s a matter of consistency. Keep on producing content and you’re bound to find success somewhere. Whether or not that’s a blog is dependent upon the person.
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