Ten Humbling Realities for the Class of 2020
I had been preparing for college my whole life. Whether or not I wanted to go, my parents always spoke of college as a life goal. Then, I graduated high…
Is COVID-19 Pushing Restaurants to a Netflix-Style Revolution?
In 2008, watching a movie had a different meaning. Customers had one of five options: theater, rent-in-store, rent-by-mail, buy or download. Then, Netflix introduced streaming and the game was changed….
Trader Joe’s: 11 Reasons People Join the Cult
Looking for Kool Aid? You won’t find it at Trader Joe’s. You will find naturally flavored fruit drink mix with no high fructose corn syrup. I’m drinking the off-brand Kool…
Navigating Personal Growth During COVID-19
On Thursday, March 19th, 2020 California Governor Gavin Newsom held a press conference issuing a “stay at home” order for California residents. This was at about 6:30 PM, and less…
How Pokemon Go Survived a Quarantine
It was summer 2016. Parks were flooded with children, teens, and adults trying to catch virtual monsters. Pokemon Go was a mobile phenomenon, but like all fads the sensationalism would…
Authentic Marketing in the Battle Between Coke & Pepsi
Brand are always looking for ways to get noticed. New products and flashy ads are nice, but brand identity needs to extend beyond that. We live in a world where…
How to Design with Emotional Intelligence
Machines are replacing humans in many aspects of life, but there are some areas where a machine can never replace us. With all good business practices, there’s an emotional component….
Google Won the Super Bowl with a Smart, Sad Advertisement
If you watch The Super Bowl, you know you’re in for a series of massive advertisements. They’re usually bold, humorous, over-the-top, or inspirational. Advertisers know they’re reaching a huge audience,…
The Motorola Razr is Back! Are Designers Ready?
The 2010s essentially killed off the flip phone, but Motorola is pretending that decade never happened. It’s time for new flip phone to hit the market, and on Feb. 6,…
What Amazon’s Discontinued Dash Button Says About their Customer Experience
Amazon has revolutionized the shopping experiences in many ways. They’ve streamlined the shopping experience in such a way that has allowed customers to place an order in under a minute….
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