I’m a writer and researcher. I use my writing as a creative outlet, but I inform my words with quantitative and qualitative data. This has placed me in the optimal position to work a content writing and strategy role.
I love to create content, understand my audience, and study data. My career began in higher education, but in recent years, I have made a shift to working as a full-time writer and editor.
Writing and content creation has become my passion, but I maintain a strong focus on education and the use of data. This assists me in my research process, and it also allows me to comprehend content performance and incorporate feedback and data into my future work.
I hope to connect with like-minded people on LinkedIn or via e-mail.
Wrote, researched, and distributed news and lifestyle articles about San Diego. Edited newsletters and articles for grammar, AP Style, and brand voice. Grew subscribers, web traffic, and social media presence through content strategy, use of SEO practices, and creation of written and visual content.
Wrote over 2,400 articles and amassed over 8 million views. Used Google Analytics to understand web trends and implement design changes. Crafted content to appeal to current and future trends, and engaged with viewers to understand audience needs.
Supported customers with technical concerns and repaired relationship with Apple brands. Received an above-average customer service score, measured by Net Promoter. Administered trainings to familiarize customers with Apple software and educated them use products efficiently.
See portfolio here
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